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Automakers do not want to share information about driving habits

Automakers do not want to share information about driving habits 1
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Automakers do not want to share information about driving habits

Automakers do not want to share information about driving habits 2

It would seem that your car can tell you about it – they got from point A to point B, and thanks for that, but in reality the car is just a storehouse of information about the user. Where and how do you like to ride, your choice is fast driving or measured calm movement, where you most often buy purchases, where you look at lunch, what is your favorite gas station, in the end, and other useful information for advertisers and merchants. But don’t worry! Brave car manufacturers will not allow Apple and Google technologies to collect data on drivers and their habits.

At first glance, a naive user might dream that car manufacturers seek to protect the privacy of their drivers from the ubiquitous Apple and Google. However, as often happens in the real world, money, and considerable money, became the driving force of noble impulses. According to Reuters, car manufacturers refuse to provide information about users because they see it as a big benefit and promise significant gains in the future. And while it’s not the time to “monetize” the information collected through automotive systems, manufacturers are trying to keep Apple and Google as far away from the information that is considered proprietary.

Not so long ago, General Motors announced that they intend to equip their cars with high-speed Internet connectivity, and this, by the way, can bring an additional 350 million dollars in profit over three years. Not a bad increase. According to analysts from Alix Partners, this is not the limit. They forecast revenue of up to forty billion dollars a year by 2018.

Well, that’s not all. Car manufacturers are creating their own systems, similar to Apple CarPlay and Google Android Auto, which will allow them to even better collect information about the habits of motorists.

Given the potentially huge revenue from monetizing driver data, it’s not surprising that manufacturers are reluctant to let players like the “apple company” enter their field, and it’s not at all that protecting your privacy is a good thing, but money . And considerable.

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